Surveys and statistics show that Germans (the largest tourist demographic to Austria) are developing a growing interest in and passion for cross-country skiing.
This statement is particularly supported by a trend study carried out by the market research company Kantar TNS and the Olympiaregion Seefeld “Winter Sports in Germany 2018”. The managing director of the Olympiaregion Seefeld, Elias Walser, confirms the results of the survey based on his own observations in everyday working life as well as the interaction with visitors: “We have been observing the growing popularity of cross-country skiing for several years and meet our guests’ needs comprehensively. We start the new cross-country season around the 11th November as one of the first winter sport destinations and most traditional cross-country skiing locations in the Alps. ”
At the ISPO Munich, the world’s largest multi-segment fair for sports, Univ.-Prof. Dr. Ralf Roth from the German Sport University Cologne summarised the study “Winter Sports Germany 2018” and gave a presentation at the symposium of “Your Winter. Your Sport.”
The sponsors of “Your Winter. Your Sport. ” discussed the results together with other presidents of ski and sports associations in Germany (including the German Ski Instructor Association DSLV, the Federal Association of the German Sporting Goods Industry & Managing Director Marmot Europe) and CEOs of international sports retailers (including the Uvex sports group).
Furthermore, the experts addressed questions about future procedures, methods and campaigns of all sectors involved, in order to guarantee the practice of winter sports and to increase the enthusiasm for an active, healthy lifestyle among the population.
Cross-country skiing: More than just a trend
The study shows that more than half of the German population above the age of 18 (51% = approx. 35 million) expressed a general interest in cross-country skiing. It demonstrates that actually 10% more people who are actively into winter sports would prefer to start or resume cross-country skiing rather than alpine skiing or snowboarding.
Even those who had only tried cross-country skiing once before in their life emphasised their wish to pick it up again, according to the survey (7%).
In 2017, around 5.7 million cross-country skiers were active on the trails. Although alpine skiing is still at the top with a total of 8 million skiers in 2018, general developments show that alpine skiing could be overtaken soon, especially since cross-country skiing is cheaper than skiing. Another result of the study shows that snowboarding is practiced almost exclusively by younger generations as their main choice of sport and is generally recessive. 30% of those Germans who are sporty in principal but who have not yet done any regular exercise in the winter can imagine starting to do a specific winter sport.
“Winter sports are as popular as ever before,” assures Dr. Roth from the Cologne Sports University. Based on the study it’s evident that sports enthusiasts try and carry out several different winter sport activities over many years of their life. However, this is dependent on subjective tendencies and preferences as well as external circumstances.
On average, German citizens practice about 2.2 snow sports. Around 5.82 million prefer, in addition to other well-known winter sports (alpine skiing, snowboarding, snowshoeing, ski tours, tobogganing or sledding), above all cross-country skiing as their main sport. To underline these statistics, Prof. Dr. Roth and his team introduced the “Winter Sports Days” (“Wintersport-Tage”) as a new numerical value. The main sport of the Germans was also taken into account in order to collect more data for the study. According to this, German citizens spend a total of 300 million days a year doing different winter sports.
When it comes to winter holidays, factors such as relaxation, family time and extensive outdoor activities play a very big part in the decision making process for Germans. German winter sports enthusiasts spend an average of 14.6 days actively in the fresh air in order to escape everyday stress and to relax. 77% usually try to focus on those things that are neglected in everyday life and for 76% being active with family, partners or friends is very important. The focus lies on spending time in nature, exercising in the fresh air as well as a low risk of danger (e.g. terrorist attacks). According to the Kantar TNS study, cross-country skiing falls under extensive trend categories and can meet the multifaceted needs of visitors. Promoting health including endurance and fitness (67%) is the greatest motivating factor for practising cross-country skiing. A report by the AWA (Allensbach market and advertising media analysis), which determines the habits of consumption and media usage of the German population based on a wide range of sources and statistics, stated that in 2019 around 710,000 Germans (from the age of 14) did cross-country skiing in their leisure time.
Seefeld-Leutasch: a Mecca for Cross-country skiing
The Olympiaregion Seefeld-Leutasch in Tyrol with its municipalities of Seefeld, Leutasch, Scharnitz, Reith bei Seefeld and Mösern is and remains one of the most popular cross-country skiing destinations in the Alps. The Seefeld-Leutasch region has 280 km of perfectly prepared cross-country trails for all levels of difficulty and a Nordic competence center (Nordisches Kompetenzzentrum) including a World Cup arena with ski jumps, biathlon and snow-making facilities. Cross-country skiing in Austria is particularly popular among Germans with a percentage of over 60%.
Compared to Seefeld-Leutasch there aren’t many other regions which are as popular in the summer as well as in the winter. As a cycling and hiking center (460 km) and a hotspot in the golf region center with 6 golf courses (including an 18-hole golf course in Leutasch), more and more holidaymakers choose Seefeld-Leutasch for their summer holiday destination in the Austrian Alps. With 30 ski lifts at 1,200 to 2,064m and Seefeld-Leutasch has a lot to offer for skiers and snowboarders.
Everyone is talking about Seefeld-Leutasch
The snow-sure Olympiaregion Seefeld-Leutasch isn’t just famous for its cross-country skiing among holidaymakers. In the winter and summer high seasons of 2014/15, 2015/16 and 2016/2017, there was a general increase in arrivals and overnight stays. The number of arrivals increased especially in the summer between 2014/15 and 2016/17. In the summer of 2014/15, 221,000 arrivals and in the following summer season 2016/17 a total of 278,000 (plus 57.000) arrivals were recorded. In winter 2015/16 there were significantly more arrivals than in the previous year. According to records from the Seefeld Tourism Association, there were a total of 235,333 arrivals and 991,719 overnight stays in the 2018/19 winter season.
On the list of most important tourism communities in Tyrol, Seefeld came in 10th place with the following key figures in the winter season of 2018/19: 127,264 arrivals, 526,457 overnight stays, 77 commercial occupancy days and 153 overnight stays per inhabitant. (Source: www.tirol.gv.at/fileadmin/themen/statistik-budget/statistik/downloads/Tourismus/Der_Tourismus_im_Winter_18_19.pdf ).
All-Suite Resort Leutasch
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Contact us today so that we can register your interest in this project and keep you up to date. We will be happy to send you floor plans and pricing as soon as they are available.
